About
Visionary Entrepreneur | Investor | Business Leader | Education Advocate
As the co-founder and CEO of Terrafertil / Nature’s Heart, I have spent the past two decades transforming the natural foods industry in Latin America. Building an integrated business that produces, processes, and distributes organic and plant-based products, I led Nature’s Heart to become the leading plant-based brand in Latin America, ultimately joining Nestlé in 2018 as part of its global expansion. Through this journey, I have combined business growth with social and environmental impact, proving that purpose-driven companies can scale profitably.
Beyond Nature’s Heart, I actively invest in and advise innovative and disruptive companies across the food, beverage, technology, and fitness sectors, serving on multiple boards. I specialize in scaling businesses, integrating startups with multinational corporations, and driving strategic growth in high-impact industries. I am also a board member of Nature’s Heart, now the largest plant-based brand within Nestlé’s LatAm portfolio.
In addition to business, I am passionate about transforming education. I am part of the team developing Ecuador’s first dual-education school, a pioneering initiative in collaboration with the German Chamber of Commerce and leading business leaders. This project is designed to revolutionize Ecuador’s education system by integrating academic learning with hands-on professional training, equipping students with the skills they need to thrive in the workforce.
Committed to fostering entrepreneurship, I actively support and mentor founders through organizations such as Endeavor and Ashoka, helping mission-driven leaders develop market-based solutions that create meaningful change.
I have pursued executive education at Harvard Business School (OPM 60), Oxford, and ESADE, and hold a BA in Economics from Duke University and a BS in Economics from the London School of Economics.
Currently, I live in Madrid, Spain, continuing to build and invest in ventures that shape the future of sustainable business, innovation, and education